Our project idea has developed quite a lot at this stage; the entire storyboard previously drafted has been scrapped, and we've decided to take the project in a new direction. The original plan we had proved to be a lot more time-consuming than was going to be possible, and there was no direction or message in what we were trying to say. Therefor, we have decided to stay with the word 'sin' but focus more on just the one (Pride) rather than all seven, as this proved to be rather unrealistic to achieve considering the tight deadline.
We've decided to take the word 'Pride' and explore it as a sin and how it can apply to modern society, especially the fashion industry, concentrating on the negative effect that it can have on body image and self-confidence.
The shots we have filmed so far are stylistically influenced by Hollis Frampton's Nostalgia (1971) the burning of the photographs inspired a similar image in our film; the meaning of this being that the images being drawn and burnt represent the destructive nature of pride and vanity that exists in modern society today.
From this point, we plan to use archived footage to demonstrate our message; clips which illustrate the extent of pride and vanity which are ever-present and which we are exposed to everyday.


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